What it is
Description
My role
Role
i've shipped products for 15 years — startups, platforms, and AI tools in public. now i work 1:1 with founders shipping theirs.
i help founders
b u i l d
products
01
What I Help With
I
Product Strategy
what to build, what to kill, and how to sequence it so something actually ships.
II
First Version
from idea to something real and in front of users. scope right, ship fast, learn fast.
III
AI-Powered Development
claude code, custom agents, vibe coding — 10× faster is real when you use the tools right.
IV
Product Decisions
the calls that move things or stall them. especially the ones that keep looping.
V
Shipping
from working prototype to live product. the launch, the distribution, the next iteration.
02
Who This Is For
Works for
- founders on their 1st or 2nd product — who know what they want but can't get it out of their head and into users' hands
- solo founders or small teams with no dedicated product person
- makers using AI to move fast — but not sure how to use the tools well
Not the right fit
- you need someone to run your backlog — i help you ship the right thing, not do the work for you
- you want a full-time hire or daily slack presence
- you want a coach or cheerleader — i'll push back on bad product calls
"i've been exactly where you are — working on something, knowing what to ship, not quite getting there. that's the gap i work in. as a maker, not a consultant."
03
How I Work
01
we get specific about what you're building
not the vision deck — the actual product. what it does, for whom, and what v1 looks like.
you get a concrete plan: scoped, sequenced, executable. the circles stop.
02
we cut it down until it can ship
most products don't fail from bad ideas. they fail because v1 was too big. we reduce it to the thing that proves the point.
the right AI tools click into place. decisions get easier.
03
we ship it — together
1:1, async or sync, real work happening. ai-assisted where it matters. the goal is a working product in front of real users — not a better plan.
first version ships. then another. a rhythm forms.